Hi, I’m Pouriya Rezaie
Senior Product Design Lead.

As design system manager, improvement and management of Jabama Design System and responsible for a team of 3 designers.

• Communicate and clarify new releases to team members and help them for better implementation and use library's update.
• Tokenize Design System to have a single source of truth and make it scalable and style updates will propagate consistently.
• Improve and optimize components to make it useful.
• Define Design System backlog and roadmap.
• Identify, prioritize, and track the progress of design, development, and documentation tasks among team members and collaborate closely with product teams

• Redesigned host application include reserve management, calendar and price management, reviews tracker and advanced insight dashboard.
• Define and implement designs infrastructure and version controlling.
• Improve sorting and filters to increase conversation rate and accessibility.
• Improve lead generation to increase 80% conversation rate.
• Define and design promotion center to increase conversation rate and increase discounts and last seconds offer exposure.
• Improved calendar and purchase details to better display prices and increase user understanding of these changes.

Contributed to the design of Wallex’s Copy Trade product, a solution that enables users to automatically follow and replicate the trading strategies of experienced traders. The product aimed to make crypto trading more accessible for less-experienced users while creating new value for professional traders.

As a Product Designer, I helped shape key user flows and simplified complex financial concepts to create a clear, trustworthy, and user-friendly experience, supporting better decision-making and improving overall usability.

• Define riders' score feature (Scoring and rating for performance) to calculate their activities and get them a fair score to put them on the leaderboard. Every feature can be launched on riders' scores and this feature encourages them to be more active and increase acceptance rate and decrease rejection.
• Designed Vendor Biker Request product in case vendors have their own orders and need riders to deliver their orders.

Snappfood is the leading online food ordering company in Iran.

• Redesigned riders mobile application for a more actionable and scalable experience. Solutions, prototypes, and drove user testing iteration and sessions for proven great solutions.
• Building & Contributing to rider mobile application design system.
• Created design flows and worked alongside PM to define user stories accordingly for rider mobile application.
• I designed various features on the Butler service (customer support) on consumer application, Contribute design flow, user research. this feature decrease customer support waiting time and incoming calls.
• Redesigned delivery support process and decrease riders waiting time to get answers and get better datas by agents for future improvements and decrease incoming calls. Now riders announce their problem without calling via a support ticket.